How to quickly provide shipment tracking to your customers in 2024

by FreightPrint

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Shipment tracking has become increasingly important for businesses and customers alike. 

Offering shipment tracking to your customers could save you money, improve customer experience, and increase your overall efficiency.

This guide will explain the basics of shipment tracking and how it can be used to benefit your business.

What is Shipment Tracking?

Shipment tracking is a process by which customers and businesses can track their packages from the time they’re shipped until they arrive at their destination. By having access to real-time information about the status of a shipment, businesses and customers can better plan theirs deliveries and ensure that shipments arrive safely and securely.

Data suggests that 96% of your customers will track their deliveries, and 43% of them will do it daily, so why not implement a simple tracking system in place?

delivery tracking statistic


Benefits of Shipment Tracking for your Business


Tracking your shipments can help you provide a higher quality experience for your customers. By giving them real-time updates on their shipment’s progress, they can instantly know when to expect delivery and take action accordingly, such as securing extra help or making room in tight spaces. 

This can also help them stay aware of possible obstacles along the way and make sure they are prepared to receive the shipment when it arrives. Additionally, tracking can be used to determine where packages are in the event of any discrepancies, delays or losses.

Benefits of Shipping Tracking for Your Customers

Shipment tracking offers many benefits for customers, such as giving them the ability to easily track their packages in real time and receive notifications about the shipment's progress. This can help provide a better customer experience and reduce customer service calls related to shipments. 

Additionally, tracking can alert customers if there are any discrepancies or delays that might affect delivery time, so they’re not left waiting without knowing what’s going on. 

Tracking also allows customers to see precisely where their packages are at all times and take action accordingly based on their progress.

Expert Tips and Advice on Setting Up Effective Shipment Tracking

Once you’ve decided to set up shipment tracking for your business, there are a few steps you can take to ensure it is as effective as possible. 

Start by doing research on the best solutions in your industry and considering the different costs and features of each. 

Decide what data should be tracked, such as the package’s origin, delivery date, or location information, and make sure you have a way of accessing the collected data quickly and easily. 

Last, create alerts or automated emails so that customers can receive timely updates about their shipments.

shipment tracking



If you ship products to your customers, either using your own fleet or third party carriers, you know that customers need to know the status of their shipment. 

It is a daunting task to update each customer regarding their order statuses manually. You could spend several hours making status calls, and sending updates via email and phone. As you know, logistics are always changing, like the weather. ETAs and delivery schedules need to be updated and communicated to the end customers in a timely manner. 


Go to FreightPrint™ and create a load. Every load comes with a unique tracking number. Your customers can easily use their unique tracking numbers to see the status of their orders. Statuses are automatically updated.



In today’s logistics world, a mere prediction of delivery time is not good enough. Customers often want to know more precise arrival information. 

Imagine having a logistics tracking system that will connect the shipper, warehouse, drivers, and shipping and receiving docks with the end customers. It’s possible now to keep them all informed about the shipment status without making manual check calls. Embed FreightPrint Tracking Widget on your own website. 


Download the free FreightPrint™ mobile app. Your drivers can simply scan or enter the tracking id using their mobile phone. Once scanned tracking becomes active automatically. ETAs are automatically calculated and updated on your FreightPrint™ dashboard.



Send customers directly to your website, so that they can pull up their order information and get statuses. FreightPrint Tracking Widget is easy to use and can be added to your website within minutes. 

There is no need to hire a programmer or do any complex API integration. Bring your customers back to you, by giving them access to their shipment tracking. 

While they are at your website, they could take more actions regarding your products. Adding FreightPrint Tracking Widget to your website is now easier than ever. 


Sign up for a FreightPrint™ account. Copy one line of code and paste it on your own website. Your website now has the ability to give customers their status updates.


Schedule a free consultation to learn more about FreightPrint’s Tracking Widget.

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About FreightPrint

Are you managing your logistics operations either manually or using outdated and confusing software?

FreightPrint can help!

FreightPrint™ is an AI-powered logistics software built to boost your transportation and delivery operations



Easy-to-use logistics technology for any business

Built to simplify your logistics operations


We know that logistics is complicated and time-consuming.

Imagine delivering orders to your customers with consistency, accuracy and simplicity.

If you're looking to streamline your shipping and logistics operations, FreightPrint™ may be what you're looking for.

Read below to learn more about key features and benefits of FreightPrint™.


Automated Dispatching, Routing & Tracking

Seamlessly Dispatch and Manage Routes


Imagine processing customer orders, automatically creating optimized routes, communicating with drivers and customers, all without spending any extra time.

Dispatch Loads

Dispatch loads on the fly. Work with carriers, brokers, dispatchers and shippers.

Automated Routes

Pick multiple shipments and create routes instantly. Assign drop numbers, edit or remove stops without contacting the drivers.

Driver Assignment

Assign a task or a route to a driver. Don't know who can do the delivery? Allow drivers to pick their loads, or broadcast loads to your carriers and have them bid on your loads.


Provide Shipment Tracking and Proof of Delivery


Improve your Delivery Experience


Free up your phone lines and staff, while exceeding your customers’ expectations. Spend your precious time closing more deals and going on vacation.

Provide Shipment Tracking

While the FreightPrint™ app provides status updates and other useful information, it can also provide you with shipment tracking.

Collect Signatures, Pictures and Notes

Create an audit trail of shipment statuses with timestamps and location stamps.Receive Proof of delivery signature and pictures instantly.


Print Labels & Manage Documents


Manage your Documents


Create and design your own shipping documents. Create templates for your customers to match their specifications.

Print QRCode Labels

Create and print QRcode labels. Add QRcodes to your shipping documents and emails. 

Design and Customize BOLs

Create and design your own shipping documents.Create and design your own shipping documents.


Customize using API, Zapier and Native Integrations

Customize and Personalize


No software is built perfectly, that’s why we allow you to customize it to your needs. FreightPrint is flexible to serve your needs.

Use API or Zapier, Request Customization

Create custom fields and custom checklists to ensure your team can track progress. Connect with SalesForce and OrderTime natively, integrate with your own in-house software using our API, or build automation with Zapier.



Start for Free today!

Download the free FreightPrint mobile app and start using it for free for 2 weeks. There is no need to enter your credit card details.

Request a Free Demo

We're here to assist you with your transportation software needs. Whether you are a small shipper or big transportation company, we'd be happy to give you a free demo of FreightPrint and answer your questions.



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Your business cannot exist without revenue. Sometimes the process of getting payments can be complex. Introducing FreightPrint Payments™. Imagine processing C.O.D.s instantly upon delivery. Now you can collect payments from your customers for every load/delivery without lifting a finger.

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Schedule a Free Demo of FreightPrint

Want to see if FreightPrint is a good fit for your needs? Whether you are curious about how the software works, or have specific questions about a feature, our product demo is a great way to get started.

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“We were looking to build from scratch. We checked out the other big name ones. Going with FreightPrint was a no brainer for us.”

Transportation Manager
Produce Distribution co.



"...FreightPrint helps us to be more organized and offer a faster service to our customers..." - Auto parts shipper, CA