last updated 10-26-2025
by FreightPrint
Automation has emerged as a powerful tool in the business sector, offering the promise of significant time and resource savings. Yet, just because automation is available doesn't automatically mean it's the best choice for every task.
Is it really wise to automate every facet of your business?
As someone passionate about technology, I acknowledge the advantages that automation can deliver. However, it’s crucial to remember that not all processes should be automated, especially in the context of customer interactions.
At the heart of every business is the mission to solve problems that matter to people. Many automated services, like chatbots and robocalls, fall short in addressing core customer needs. In fact, these solutions can often hinder authentic engagement between businesses and customers.
Trust is pivotal in fostering strong business relationships. This trust is cultivated through numerous small, meaningful interactions over time. While human error is inevitable, many mistakes can be avoided by implementing straightforward practices, such as setting reminders for important client meetings.
Consider the scenario of scheduling a driver for a delivery. A missed delivery, resulting from human oversight or a communication breakdown, can lead to significant consequences, such as losing clients or damaging your brand's reputation.
This situation illustrates the potential benefits of automation. With tools like the auto-dispatch feature in FreightPrint, businesses can streamline operations by ensuring reminders are sent to drivers and updates are provided to customers without manual intervention.
By adopting an automated workflow, businesses mitigate costly errors, boost customer satisfaction, and relieve anxiety for drivers. This not only transforms a potentially negative situation into a seamless experience but also enhances trust in your service.
While automation offers remarkable efficiencies, certain crucial interactions call for the human touch. For instance, if a customer anxiously awaits a delivery and contacts your business for an update, relying on an automated response is insufficient.
In this scenario, the customer seeks reassurance and accurate information about their delivery. This situation presents a golden opportunity for trust-building that necessitates a personal, empathetic response rather than a robotic apology. Taking the time to provide genuine updates and empathize with the customer's situation can significantly strengthen their loyalty.
At FreightPrint, we aim to simplify, enhance, and enjoy logistics. To achieve this vision, it is essential to embrace both cutting-edge technology and the human element of customer service.
Before opting to automate a process, genuinely evaluate how it will impact your customers, your commitments to them, and, most importantly, the trust they place in your brand. By finding the right equilibrium between automation and personal engagement, you can foster a more successful, dependable business model.
Utilizing b2b delivery software effectively can streamline operations, while offering proof of delivery and timely customer notifications enhances customer experience and trust.
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Are you managing your logistics operations manually or using outdated and confusing software?
FreightPrint can help!
FreightPrint™ is an AI-powered logistics software built to boost your transportation and delivery operations
We know logistics is complicated and time-consuming.
Imagine delivering orders to your customers with consistency, accuracy and simplicity.
If you're looking to streamline your shipping and logistics operations, FreightPrint™ could help you a lot!
Read below to learn more about key features and benefits of FreightPrint™.
Imagine processing customer orders, automatically creating optimized routes, communicating with drivers and customers, all without spending any extra time.
▸ Dispatch Loads
Dispatch loads on the go or schedule to dispatch for a future date. Work with carriers, brokers, dispatchers and shippers all from one platform.
▸ Automated Routes
Pick multiple shipments and create routes instantly. Assign drop numbers, edit or remove stops without contacting the drivers.
▸ Driver Assignment
Assign a task or a route to a driver. Don't know who can do the delivery? Allow drivers to pick their loads, or broadcast loads to your carriers and have them bid on your loads.
Free up your phone lines and staff, while meeting and exceeding your customers’ expectations. Spend your precious time closing more deals and going on vacation.
▸ Provide Shipment Tracking
While the FreightPrint™ app provides status updates and other useful information, it can also provide you with shipment tracking.
▸ Collect Signatures, Pictures and Notes
Create an audit trail of shipment statuses with timestamps and location stamps.Receive proof of delivery signature and pictures instantly.
Create and design your own shipping documents. Create templates for your customers to match their specifications.
▸ Print Labels
Create, desigsn and print QR code labels. Add QR codes to your shipping documents and emails. Update shipments by simply scanning labels using your phone.
▸ Design and Customize Documents
Create and design your own shipping documents. Whether it's BOL, POD, rate confirmation or any other customized documents, our document creation tool can help you.
No software is built to perfectly fit everyone's needs, and that’s why we allow you to customize it. FreightPrint is flexible to serve your business needs.
▸ Use API and Automation
Create custom fields and custom checklists to ensure your team can track progress. Connect with SalesForce and OrderTime natively, integrate with your own in-house software using our API, or build automation with Zapier.
Download the free FreightPrint mobile app and start using it for free for 2 weeks. There is no need to enter your credit card details.
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We're here to assist you with your transportation software needs. Whether you are a small shipper or big transportation company, we'd be happy to give you a free demo of FreightPrint and answer your questions.
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Want to see if FreightPrint is a good fit for your needs? Whether you are curious about how the software works, or have specific questions about a feature, our product demo is a great way to get started.
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