last updated 06-22-2025
by FreightPrint
Automation is becoming increasingly prevalent in today's business landscape, offering the potential to save time and resources. However, just because you can automate processes doesn't mean you should.
Is it wise to automate every aspect of your business?
As a fan of technology, I appreciate the benefits automation can bring. Yet, I firmly believe that not every task should be automated, particularly in business settings.
Business is fundamentally about solving problems, especially those that impact people and their values. Unfortunately, not all automated solutions, like chatbots and robocalls, effectively address these issues. In fact, they can often hinder genuine communication with customers.
Building trust is essential in any business relationship. Trust is nurtured through countless small interactions that accumulate over time. While humans are inherently prone to mistakes, many of these errors can be avoided with simple strategies, such as setting reminders for client meetings.
Consider the logistics of scheduling a driver for a pickup and delivery. Missing a delivery, whether due to human error or communication breakdown, can have significant repercussions, potentially costing you clients or even your job.
This scenario exemplifies where automation can shine. Utilizing automated dispatch software, like the auto-dispatch option in FreightPrint, can ensure that reminders are sent to drivers and notifications are delivered to customers without manual input.
In an automated environment, not only do you avoid costly oversights, but you also enhance customer satisfaction, build trust, and reduce driver anxiety. Automation can transform a potentially negative experience into a seamless one.
Despite the advantages of automation, there are critical moments that require a personal touch. For instance, if a customer is anxiously awaiting a delivery and reaches out for an update, this situation should not be handled by an automated system.
The customer is likely seeking reassurance and an accurate ETA. This is a trust-building opportunity that demands a human response, not a recorded message. Instead of offering an automated apology, take the time to provide genuine information and empathize with the customer's concerns.
At FreightPrint, our mission is to simplify, enhance, and enjoy logistics. Achieving this mission requires us to prioritize both technology and customer satisfaction.
Before deciding to automate a process, consider how it might influence your customers, your commitments to them, and most importantly, their trust in your brand. Striking the right balance between automation and personal engagement will ultimately lead to a more successful and trustworthy business.
Learn More
Are you managing your logistics operations manually or using outdated and confusing software?
FreightPrint can help!
FreightPrint™ is an AI-powered logistics software built to boost your transportation and delivery operations
We know logistics is complicated and time-consuming.
Imagine delivering orders to your customers with consistency, accuracy and simplicity.
If you're looking to streamline your shipping and logistics operations, FreightPrint™ could help you a lot!
Read below to learn more about key features and benefits of FreightPrint™.
Imagine processing customer orders, automatically creating optimized routes, communicating with drivers and customers, all without spending any extra time.
▸ Dispatch Loads
Dispatch loads on the go or schedule to dispatch for a future date. Work with carriers, brokers, dispatchers and shippers all from one platform.
▸ Automated Routes
Pick multiple shipments and create routes instantly. Assign drop numbers, edit or remove stops without contacting the drivers.
▸ Driver Assignment
Assign a task or a route to a driver. Don't know who can do the delivery? Allow drivers to pick their loads, or broadcast loads to your carriers and have them bid on your loads.
Free up your phone lines and staff, while meeting and exceeding your customers’ expectations. Spend your precious time closing more deals and going on vacation.
▸ Provide Shipment Tracking
While the FreightPrint™ app provides status updates and other useful information, it can also provide you with shipment tracking.
▸ Collect Signatures, Pictures and Notes
Create an audit trail of shipment statuses with timestamps and location stamps.Receive proof of delivery signature and pictures instantly.
Create and design your own shipping documents. Create templates for your customers to match their specifications.
▸ Print Labels
Create, desigsn and print QR code labels. Add QR codes to your shipping documents and emails. Update shipments by simply scanning labels using your phone.
▸ Design and Customize Documents
Create and design your own shipping documents. Whether it's BOL, POD, rate confirmation or any other customized documents, our document creation tool can help you.
No software is built to perfectly fit everyone's needs, and that’s why we allow you to customize it. FreightPrint is flexible to serve your business needs.
▸ Use API and Automation
Create custom fields and custom checklists to ensure your team can track progress. Connect with SalesForce and OrderTime natively, integrate with your own in-house software using our API, or build automation with Zapier.
Download the free FreightPrint mobile app and start using it for free for 2 weeks. There is no need to enter your credit card details.
Request a Free Demo
We're here to assist you with your transportation software needs. Whether you are a small shipper or big transportation company, we'd be happy to give you a free demo of FreightPrint and answer your questions.
Are my orders shipping on time? Where's my order? Answer your customers with FreightPrint software for the best shipping experience.
Read More
Want to see if FreightPrint is a good fit for your needs? Whether you are curious about how the software works, or have specific questions about a feature, our product demo is a great way to get started.
Read More