What Is Freight Tracking and Do You Need It?

last updated 10-19-2025
by FreightPrint


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Optimize Your Deliveries with Custom Freight Tracking Solutions



Imagine this: a customer places an order, and you swiftly generate a purchase order number while entering the details into your system. This is just one of several crucial steps before the customer receives their shipment. However, the primary focus for your customer is the shipment tracking system.



In today’s fast-paced environment, having a customizable shipment tracking solution is essential for ensuring transparency and keeping customers informed about their package status. This article delves into the features and benefits of personalized cargo tracking and provides actionable tips on how to seamlessly integrate it into your business operations.



Understanding Freight Tracking


Freight tracking empowers customers to track the whereabouts of their purchased goods throughout the shipping journey. By using a tracking number, customers can instantly see where their shipment is located and when it is anticipated to arrive. This technology not only facilitates smooth transportation but also enhances the overall shipping experience for your clientele.



What is Custom Freight Tracking?


Customizable freight tracking allows businesses to tailor the tracking process to their unique requirements. Unlike standard tracking systems, this approach enables you to highlight what information is vital for your operations, customizing the software as needed.


With a bespoke freight tracking system, you can efficiently monitor loads, adjust electronic signatures, manage proof of delivery documents, and communicate varied statuses to both drivers and customers.



Advantages of Personalized Freight Tracking


Implementing a shipment tracking system offers enhanced transparency in shipping and streamlines logistics management, fostering trust and long-term relationships with customers. Here are several key advantages of incorporating personalized cargo tracking into your logistics framework:



Ensuring Timely Deliveries


Customers expect their packages to arrive on time. Custom freight tracking solutions assign a unique tracking number to each shipment, allowing you to monitor estimated arrival times (ETAs) and ensure that deliveries are prompt. This significantly eases the management of packages in transit versus those in your warehouse.



Enhancing Customer Experience


A specialized freight tracking system greatly improves the customer experience. Studies show that 90% of consumers track their shipments, and about one-third check their delivery status multiple times according to Metapack.

With an effective shipment tracking system, you foster trust and loyalty as customers feel informed and secure about the status of their orders.



Automation for Efficiency


A dedicated cargo tracking software automates the tracking process, offering real-time updates to both businesses and customers. Once a shipment is dispatched, customers can easily view their package's location without needing to refresh the website continually.



Valuable Analytics and Insights


Custom tracking systems yield important analytics that allow you to assess delivery performance. By analyzing this data, you can pinpoint areas for improvement in your logistics processes and address potential issues during dispatch. This continuous feedback loop ensures that you provide the best experience for your customers.



Maintaining Competitive Edge


Businesses that adopt advanced tracking systems gain a substantial advantage in customer service and operational efficiency. Those capable of providing accurate ETAs and delivery windows are more likely to thrive in competitive markets. As many companies invest in cutting-edge technologies, it’s crucial for your business to embrace the best tracking solutions available.



Cost Reduction Benefits


One of the most significant advantages of implementing a custom tracking system is the potential for cost reduction in your freight operations. Tracking enables you to identify optimal routes based on dispatch times, ultimately saving on transportation costs and decreasing fuel consumption.


Moreover, customized tracking minimizes expenses associated with misdeliveries or redeliveries and simplifies the resolution of customer complaints, as you have detailed information on each package's journey. Ultimately, this leads to satisfied customers who receive their orders promptly.



Conclusion


Transitioning to a custom freight tracking system can yield numerous benefits for your delivery business. It promotes greater transparency and provides customers with vital information regarding their shipments. Improved communication leads to heightened customer satisfaction and positions your business as a trusted leader in your industry.


Select FreightPrint as your customizable tracking software today and give your customers another compelling reason to choose you for their shipping needs.

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About FreightPrint

Simplify Your Deliveries with FreightPrint


Are you still wrestling with manual logistics operations or relying on outdated software that leaves you confused? Look no further!


FreightPrint is here to revolutionize your logistics process!


FreightPrint™ is a cutting-edge, AI-driven logistics software designed to enhance your transportation and delivery services.


Easy-to-use logistics technology
Effortless logistics technology for every business.

Why Choose FreightPrint?


We understand that managing logistics is both daunting and time-consuming. Picture this: delivering orders with unmatched consistency, precision, and ease.


If you want to streamline your shipping and logistics operations, FreightPrint™ is your perfect partner!


Read on to discover the key features and unparalleled benefits of using FreightPrint™.



Automated Routing and Tracking
Automated Dispatching, Routing & Tracking.

Seamless Dispatching and Route Management


Imagine effortlessly processing customer orders, creating optimized routes automatically, and maintaining seamless communication with drivers and clients—all without wasting precious time.


▸ Efficient Load Dispatching

Dispatch loads on the move or pre-schedule them for future dates. Collaborate with carriers, brokers, and dispatchers from a single interface.


▸ Automated Routing

Select multiple shipments and generate routes instantly. Assign drop numbers and modify stops with a simple click, all without needing to contact your drivers.


▸ Smart Driver Assignment

Assign tasks or routes to specific drivers with ease. Unsure who is available? Let drivers select their loads or broadcast them to your network of carriers.



Proof of Delivery Management
Track Shipments and Proof of Delivery.

Enhance Delivery Experiences


Free up phone lines and alleviate staff workloads while you consistently meet and exceed customer expectations. Spend your valuable time closing sales and enjoying well-deserved vacations.


▸ Real-Time Shipment Tracking

FreightPrint™ ensures clients receive timely status updates along with direct shipment tracking features.


▸ Collect Electronic Proof of Delivery

Generate an audit trail with detailed timestamps and locations. Instantly receive signatures and photographs as proof of delivery, enhancing customer trust.



Document Management System
Label Printing & Document Management.

Document Management Made Simple


Create and customize shipping documents tailored to your clients' specifications.


▸ Label Printing

Design and print QR code labels effortlessly. Pair QR codes with your shipping documents to enhance tracking—just scan with your smartphone to update shipments effortlessly.


▸ Custom Document Creation

Whether it’s BOL, POD, or any other custom format, our document creation tool empowers you to design documents that fit your business needs.



Custom API Integrations
API Customization and Integrations.

Flexible Customization Options


No single software solution fits every business perfectly, which is why FreightPrint allows extensive customization per your specific requirements.


▸ Utilize API and Automation

Set custom fields to track project progress seamlessly. Connect with platforms like SalesForce or OrderTime through native integrations, or customize your experience with our API and automation tools via Zapier.



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Get Started with FreightPrint for Free!

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Download the FreightPrint mobile app now and enjoy a free 2-week trial—no credit card required!


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Our team is ready to assist you with any transportation software inquiries. Whether you’re a small shipper or a large transportation firm, we’d be thrilled to provide a free demo of FreightPrint and address all your questions.


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“We were looking to build from scratch. We checked out the other big name ones. Going with FreightPrint was a no brainer for us.”

Kim
Transportation Manager
Produce Distribution co.


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"...FreightPrint helps us to be more organized and offer a faster service to our customers..." - Auto parts shipper, CA