by FreightPrint
Every logistics company has two primary objectives: to process orders for their customers and deliver their orders efficiently.
The tools they use for these goals are CRM and TMS.
So, whether you run the last mile carrier company or you’re an auto parts distributor, let’s find out what CRM and TMS are and how you can use them both to successfully manage your operations and achieve your goals.
65% of logistics companies recognize switching to the digital business model to survive in the digital age, according to Forbes Insights.
CRM or Customer Relationship Management is a software that controls all interactions between a company and its customers.
A CRM helps you manage your interactions with current and future customers, from collecting their contact information, sending marketing messages and ultimately creating sales.
Before you choose your CRM software, it is essential to understand the needs of your company and customers. Do they like the instant chat option in the customer support tickets? Do they prefer your previous logistic marketing campaign more than the new one?
An unhappy customer can turn to your competition in a minute. Customer relationship management software helps you to know what people want and how you can serve it to them in a way they like.
Customer Relationship Management covers several key elements:
In the fast-paced world of logistics and trucking business, customer support and service are essential for maintaining a competitive edge. A CRM system provides real-time access to customer data, allowing companies to track interactions and identify preferred communication channels quickly and efficiently.
By utilizing CRM, companies can streamline customer support requests, improving the quality and efficiency of operations. This enables them to intervene promptly, implement corrective actions, and ultimately satisfy the customer's needs.
Marketing efforts within the logistics and trucking industry are crucial for targeting potential customers and executing successful strategies. A CRM system aids in planning advertising campaigns, measuring effectiveness, and automating reports to enhance service quality.
Sales tracking is another key feature of CRM for logistics companies and trucking businesses. By analyzing sales data, companies can determine customer origins and evaluate each stage of the sales pipeline. This valuable information allows companies to enhance the customer journey and calculate the cost of acquiring new customers effectively.
In today's competitive business landscape, utilizing CRM for logistics companies and trucking businesses is essential for improving customer experience and staying ahead of the competition. By harnessing the power of CRM technology, companies can optimize operations, enhance marketing efforts, and drive sales growth in a professional and efficient manner.
A transportation management system or a TMS is a set of solutions for logistics and delivery businesses to manage the transport of shipments.
Transportation Management System needs three sets of data to be able to work:
These sets of data then work to:
The most helpful feature of a TMS is that it finds the best route for a shipment to be delivered according to the traffic and fleet availability.
With it, you don’t have to manually calculate where your drivers will go and the ETAs are much more accurate.
A TMS shows shipment status when it has information from the warehouse and the ETA. It’s what your customers will see within the routing software app.
The last important feature of a TMS is that it stores all crucial logistic documentation.
This storage can contain invoices, bills of lading, rate confirmation, customs documents, proof of delivery, carrier contracts, and other paperwork.
Information about the customers that get pulled from your CRM strategies ends up in TMS. It gives you data such as their address and their phone number, which are necessary for the delivery process.
Moreover, you can quickly work on a specific issue within the TMS, like wrong shipment status or lost parcels if your customers contact you through your customer support, which is a part of CRM.
Sales analysis in a CRM can also pinpoint what you need to fix in your marketing but also in your TMS.
Lastly, if a customer contacts you about the documentation they need, you can automatically pull it out of your documentation storage in a TMS.
Wondering how to choose the right TMS?
FreightPrint is a simple logistics management tool that could help with both your customer and carrier relationships.
Interested in a free demo?
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Are you still wrestling with manual logistics operations or relying on outdated software that leaves you confused? Look no further!
FreightPrint is here to revolutionize your logistics process!
FreightPrint™ is a cutting-edge, AI-driven logistics software designed to enhance your transportation and delivery services.
We understand that managing logistics is both daunting and time-consuming. Picture this: delivering orders with unmatched consistency, precision, and ease.
If you want to streamline your shipping and logistics operations, FreightPrint™ is your perfect partner!
Read on to discover the key features and unparalleled benefits of using FreightPrint™.
Imagine effortlessly processing customer orders, creating optimized routes automatically, and maintaining seamless communication with drivers and clients—all without wasting precious time.
▸ Efficient Load Dispatching
Dispatch loads on the move or pre-schedule them for future dates. Collaborate with carriers, brokers, and dispatchers from a single interface.
▸ Automated Routing
Select multiple shipments and generate routes instantly. Assign drop numbers and modify stops with a simple click, all without needing to contact your drivers.
▸ Smart Driver Assignment
Assign tasks or routes to specific drivers with ease. Unsure who is available? Let drivers select their loads or broadcast them to your network of carriers.
Free up phone lines and alleviate staff workloads while you consistently meet and exceed customer expectations. Spend your valuable time closing sales and enjoying well-deserved vacations.
▸ Real-Time Shipment Tracking
FreightPrint™ ensures clients receive timely status updates along with direct shipment tracking features.
▸ Collect Electronic Proof of Delivery
Generate an audit trail with detailed timestamps and locations. Instantly receive signatures and photographs as proof of delivery, enhancing customer trust.
Create and customize shipping documents tailored to your clients' specifications.
▸ Label Printing
Design and print QR code labels effortlessly. Pair QR codes with your shipping documents to enhance tracking—just scan with your smartphone to update shipments effortlessly.
▸ Custom Document Creation
Whether it’s BOL, POD, or any other custom format, our document creation tool empowers you to design documents that fit your business needs.
No single software solution fits every business perfectly, which is why FreightPrint allows extensive customization per your specific requirements.
▸ Utilize API and Automation
Set custom fields to track project progress seamlessly. Connect with platforms like SalesForce or OrderTime through native integrations, or customize your experience with our API and automation tools via Zapier.
Download the FreightPrint mobile app now and enjoy a free 2-week trial—no credit card required!
Request a Free Demo
Our team is ready to assist you with any transportation software inquiries. Whether you’re a small shipper or a large transportation firm, we’d be thrilled to provide a free demo of FreightPrint and address all your questions.
Want a process that is simple and straightforward? With our logistics management software you can get it all: print labels, attach to the package, scan, track.
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Want to see if FreightPrint is a good fit for your needs? Whether you are curious about how the software works, or have specific questions about a feature, our product demo is a great way to get started.
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